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The Bridgestone E8 Commitment to Our Future

Bridgestone's E8 Commitment echoes a profound responsibility—a belief that the Earth we inhabit is borrowed from generations yet to come. It's a promise built on eight uniquely Bridgestone values. E8 isn't just a pledge; it's putting our dedication into action to shape a future where mobility and responsibility coexist, creating a thriving world for today and tomorrow.

Energy

Committed to the realization of a carbon-neutral mobility society.

Ecology

Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.

Efficiency

Committed to maximizing productivity through the advancement of mobility.

Extension

Committed to nonstop mobility and innovation that keeps people and the world moving ahead.

Economy

Committed to maximizing the economic value of mobility and business operations.

Emotion

Committed to inspiring excitement and spreading joy to the world of mobility.

Ease

Committed to bringing comfort and peace of mind to mobility life.

Empowerment

Committed to contributing to a society that ensures accessibility and dignity for all.